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Toll-free vs. vanity numbers: what’s the difference? [TEST ARTICLE]

Your business has gotten big enough that you have customers, prospects, employees and vendors scattered across the country. You don’t want long-distance fees discouraging them from calling you. Getting a toll-free number for your business is the logical next step. But now you’ve got some complications to sort out. Do you want an 800Continue reading “Toll-free vs. vanity numbers: what’s the difference? [TEST ARTICLE]”

How Does Solar Power Work?

Have you been curious about how solar energy works lately? Solar power is becoming more prevalent in modern society, but many people aren’t exactly sure how this solar power works. It might look like magic for the light of the sun to be able to suddenly transform into usable energy. Solar power is actually muchContinue reading “How Does Solar Power Work?”

Seven Big Tech Trends Coming in 2021

You probably already know how important technology has become to the world. People use technology to improve their lives in so many different ways. There are more big tech trends that you need to look out for in the coming year. Read on to examine the seven big tech trends that are coming in 2021. Continue reading “Seven Big Tech Trends Coming in 2021”

How (and Why) to Mitigate Distractions While Working From Home

Eliminating distractions while working from home — especially with kids running around belting Frozen II and housemates doing mid-day workouts — might not be entirely feasible. However, it is still possible to mitigate distractions. After all, they’re hurting you — and your business — more than you might realize. You might have heard the popularContinue reading “How (and Why) to Mitigate Distractions While Working From Home”

Blending Art and Science in Marketing

Everyone knows that it is very difficult to sell products to the masses and that selling services can be an even greater challenge at times. Technology continues to improve, and this has changed the way that people have to think about marketing products. Many companies are now working out how to blend art and scienceContinue reading “Blending Art and Science in Marketing”

Brief Overview of Solar Energy

You probably know a bit about solar energy, but you might not understand exactly what it is and how it works. This form of energy is becoming more important as the world’s concerns about global warming continue to rise. It’s a clean form of energy that doesn’t cost anything once you install solar panels. TakeContinue reading “Brief Overview of Solar Energy”

People Over Products: The True Success of Marketing

Everyone wants to be able to figure out the secret to marketing products or services successfully. There are some who make the mistake of thinking that marketing is all about touting the product itself. Actually, it’s going to be better to focus on the people instead of the products. To examine what this means, you’llContinue reading “People Over Products: The True Success of Marketing”

The Importance of Tech in Modern Marketing

Technology is something that has become a crucial part of life in general. It makes sense that it would also be important in the world of modern marketing. If you aren’t making use of technology to help your marketing campaign, then you’re likely not going to have much success at all. Take a look atContinue reading “The Importance of Tech in Modern Marketing”

SEM vs SEO vs PPC: What’s the Right Balance for Your Business?

SEM. SEO. PPC. What’s the best mix for your business? The question is more complicated than it might first appear. After all, who wouldn’t want to optimize their SEM, SEO, and PPC efforts? But limited budgets, limited capabilities, and limited expertise can be obstacles—particularly if you’re stronger in one area than another. Let’s discuss whatContinue reading “SEM vs SEO vs PPC: What’s the Right Balance for Your Business?”

When to Know If Your Creative Hobby Should Be Your Career

If you have a creative hobby that you’re really passionate about, then you might be considering whether it would be a good idea to make it your career. There are some creative individuals who are able to turn their hobbies into a huge financial success. Whether this should be your career or not will dependContinue reading “When to Know If Your Creative Hobby Should Be Your Career”